Duchess Bake Shop owner swore she'd never do it, but Ritchie Market is glad she did

The Ritchie Market attracts top local businesses like Transcend Coffee, ACME Meat Market and now Little Duchess bakery.

'Vibrant community hub' home to brewery, butcher and now a baker

'It's exciting to see'

2 years ago
Get a feel for the Edmonton community of Ritchie including the Ritchie Market and its newest business -- Little Duchess Bake Shop. 1:51

Debbie Funk is regular at the Little Duchess at Ritchie Market, lining up for pastries in the southside bakery.

"I love the area. It's so cute; it's quaint; it's homey; and I'm glad these guys came down to this side over here," Funk said.

In October, Little Duchess became the latest business to join the market at 9570 76th Ave.

Despite a decade of sweet success and international baking acclaim, a second location was something Giselle Courteau swore she'd never do.

Greg Zeschuk, owner of Blind Enthusiasm and Biera, pours one of his craft beers. (Manuel Carrillos/CBC)

"We were pretty firm we would never open a second location just because the bake shop on 124th is so busy," said the chef, author and business owner. "Over and over we get requests all the time."

But the Ritchie Market location seemed "too good to be true," Courteau said.

"We took a moment to just kind of examine the neighbourhood, the community, and the other businesses that were in the building and we realized it was the perfect second home." 

You can see more from the community of Ritchie on Sunday at 2 p.m. and Monday at 11 a.m. on CBC Edmonton TV and CBC GEM.

Three months later the bakery has become a huge draw, according to market owner Greg Zeschuk. 

"Since Duchess came in we're up 20 per cent year on year for the number of people coming through," Zeschuk said.

They may come for a croissant but "once they get there they see all the other interesting businesses and hang out for awhile," he said.

Duchess owner Giselle Courteau never thought she'd open a second location until the Ritchie Market opportunity came along. (Rick Bremness/CBC)

Ritchie Market opened in 2017 and is home to Acme Meat Market, Transcend Coffee and Roastery, Biera restaurant and Blind Enthusiasm Brewing Company — a "really nice vibrant community hub," Zeschuk said.

The former BioWare founder and Order of Canada recipient admits his motivation for starting the market was his love of beer.

"It all started because I wanted to make a brewery, that's the funny part of all this."

Zeschuk owns Biera and Blind Enthusiasm, which will launch of its first barrel-aged beer next month, a milestone for the brewery.

"It's the kind of thing that beer nerds will travel to get if they can," he said.

Dr. Eric Chou takes a break in the common area of the Ritchie Market. (Adrienne Lamb/CBC)

Kyle Murray, professor and vice dean at the Alberta School of Business at the University of Alberta, says having strong independent businesses in one location can be a big draw.

Ritchie Market as a destination can attract a loyal local following, even tourists, Murray said.

It's a sign of a mature retail scene when local businesses can thrive alongside the West Edmonton Malls and South Edmonton Commons, a model that has been successful in other neighbourhoods such as Oliver and Old Strathcona, he said. 

"It's great to be able to walk out to a baker, a butcher or a coffee shop. I think we'd all like to be able to walk to something interesting in our communities," Murray said.

The Ritchie Market at 9570 76th Ave. opened in 2017. (Adrienne Lamb/CBC)


Adrienne Lamb is an award-winning journalist based in Edmonton. She's the host and producer of Our Edmonton featured weekly on CBC TV. Adrienne has spent the last couple of decades telling stories across Canada.


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.

Become a CBC Member

Join the conversation  Create account

Already have an account?