Purina ad to feature song from Edmonton band The Royal Foundry
“We’re just happy to make music,” said founding band member Jared Salte
The Royal Foundry are just fine with their music being used to sell dog food.
The Edmonton band's latest single has been selected as the soundtrack for a Spanish language Purina Puppy Chow commercial in the United States.
Bethany and Jared Salte — the husband and wife duo who founded the folk-pop band — think it could be their big break.
"You need money to make music," Jared said during a Tuesday morning interview on CBC Radio's Edmonton AM. "Album sales are super low and this is one way to combat that.
"We're just happy to make music."
The band's publisher submitted their song to Purina last year, and it was finally approved after months of negotiations, and market research by the pet food giant.
The 60-second commercial launches nationwide on April 1, the same day as their new single drops.
"They've done an entire series that envelops the idea of 'man's best friend,' and if you're an animal lover like me, they're really cute," said Bethany.
"It's about this grown man and his dog, and shows how his dog has helped him over the years."
But just to be clear, dog food is not their musical muse.
The song Start this Fire, was inspired instead by a drive to stay dedicated to the music.
"The song is about not being complacent," said Jared.
"In the music industry, there are a lot of dreamers. And not that it's bad to be a dreamer, but it's about taking action, and taking matters into your own hands and working hard."
They don't own a dog, but after landing the commercial, the Saltes want to pay it forward to their canine friends, and are on the hunt for an English bulldog to adopt.
"We're going to name him Alfie," said Bethany. "I'm so excited."