Model posts cat workout video, tries to break the internet

Twenty-one million is more than the population of the Netherlands and over double the size of the population of Greece. It is also the number of times people have watched an Edmonton model work out with his cat.

When Travis DesLaurier made the genius decision to mix sex appeal with cats, his video went instantly viral

Edmonton's Travis DesLaurier is looking to make his mark online, so he enlisted his cat to help. 0:50

Twenty-one million. 

It's a big number. If translated into litres of water it would fill eight and a half Olympic swimming pools and in minutes it would be almost 40 years.

Twenty-one million is also the number of views on a video of Edmonton model Travis DesLaurier working out with his cat. 

A Facebook video posted by Travis DesLaurier of him working out with his cat has been seen over 21 million times. (Facebook)

"It's a shock when it happens, you really don't think it can happen to you, just like anything in life," said DesLaurier. "When it does, it really blows your mind. You really can't comprehend it." 

The insanity started last week when DesLaurier posted an 18-second tongue-in-cheek video of himself working out with Jacob, his cat. The video ends with a shot of him wiping his brow with the cat's tail and blowing a kiss into the camera.

It immediately went viral.

Since then, life has been a whirlwind for the 31-year-old and his orange tabby. The photogenic duo have been featured in Cosmopolitan, Buzzfeed, La Repubblica and many more media outlets. 

"You would be amazed how many times I'm asked to take my shirt off in interviews," laughed DesLaurier when visiting Edmonton AM Thursday. 

I don't want to do just the shirtless thing but it's a good start.- Travis  DesLaurier

While he kept his shirt on during the interview, DesLaurier did say he can't overlook the impact his looks have on the popularity of his videos. But he is adamant he's more than a pretty face. 

"We all know that in today's world, sex does sell and when you have that bit of sexuality you can certainly push the envelope," he said. "But a lot of it is strategic too, there are a lot of people that do the same thing that don't go anywhere with it."

"I don't want to do just the shirtless thing, but it's a good start."

Travis DesLaurier and Jacob, presumably pre-workout. (Facebook)

Perhaps the most genius thing about DesLaurier's video is the fact he mixed sex appeal with cats. As we all know the internet is, shall we say, rather fond of cats. 

"Worldwide it probably has over 100 million views right now," he said. "People love cat videos, that's not a joke. That's a very strategic marketing strategy."

A little more than a year ago, DesLaurier started actively attempting to become a celebrity through social media. 

People love cat videos, that's not a joke. That's a very strategic marketing strategy.- Travis  DesLaurier

"I saw people getting quite famous from using this medium. I wasn't really happy with life and thought why couldn't I do that," said DesLaurier.

"It's a major powerful tool that can lead you down extraordinary avenues."  

Right now, DesLaurier said he is attempting to make a go out of a modeling and acting career but his life is so crazy he's making a point not to create any concrete plans.

"I really don't know and that's the most exciting part of my life right now," he said. "I used to have all these answers and now I don't, I'm just letting the wind take me."

About the Author

Mack Lamoureux

Mack Lamoureux is a reporter with CBC Edmonton. He's a lover of strange and odd stories. He counts writing about himself in the third person among his least favourite things to do., @macklamoureux

With files from Ariel Fournier


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.