Joey Bell Tower aims to add to buzz of downtown arena district

The new Joey restaurant set to open in arena district will have a local focus and feature an open kitchen on display to passersby.

'It's pretty amazing to see what the downtown core was like 10 years ago, to see what it's like now'

Joey Bell Tower is set to open in September 2016 in Edmonton's arena district.

The new Joey restaurant set to open in arena district will have a local focus and feature an open kitchen with glass walls on display to all those who pass by.

"I'm pretty excited to be involved in something like that," said Colin Fryer, head chef of Joey Bell Tower, set to open in late August 2016.

"We want to show off our cooking and our prep to our customers and this kitchen allows that. You don't even have to be inside the building to see what's going on. You just have to walk by the restaurant."
Joey Bell Tower head chef Colin Fryer. (Christophe Benard)

The newest Edmonton location under construction on the east edge of the arena district at 10310-101 Street is also tapping into local talent in a variety of ways.

The building — which includes an all-season patio — is being constructed by Edmonton-based Bonn Construction while the metal work is designed by Alberta Custom Metals.
Construction underway at JOEY Bell Tower (left).

Customers will dine on beef and steaks from Edmonton's Intercity Packers and the Cargill packing plant in High River, Alta., served up by staff which will include apprentice chefs from NAIT's culinary program.

"It's very important to be able to support our local suppliers," said Fryer. "The more we can be involved with the community and local suppliers the better."

Fryer, himself, was born and raised in Edmonton. He graduated from NAIT, after doing an apprenticeship at Joey restaurants and went on to run all the Edmonton restaurants over the past decade.
The site of the new Joey restaurants location at 10310 – 101 Street. (provided)

"It's pretty amazing to see what the downtown core was like 10 years ago to see what it's like now," said Fryer pointing to the new restaurants and pubs popping up. "There's some pretty exciting things going on there.

"And now this arena, it's pretty amazing to see what that development is creating — the buzz that's going on downtown. It's going to definitely show off what Edmonton has to offer."

In total, Joey will hire 180 people for the restaurant.

The company is also working with the Edmonton Design Committee to commission an art project with a local artist on the back of the restaurant.​