Don Iveson declares victory as grammar flap triggers flip-flop for River's Edge name
Edmonton neighbourhood naming debate was punctuated by apostrophe controversy
Apostrophe gate, the punctuation scandal that Mayor Don Iveson said would make him cringe for the rest of his days, has come to an end.
On Tuesday, city council's executive committee passed a motion naming a new neighbourhood in the city's southwest Rivers Edge.
Iveson voted against the name, pointing out there is only one river and that an apostrophe was in order in make the title possessive.
The name passed without the apostrophe.
"I will cringe forever when I go past that sign," Iveson said at the time.
On Thursday, councillors passed a motion to change the name to River's Edge. In a tweet, Iveson called the addition of the apostrophe a "small victory."
The neighbourhood is part of the yet to be developed Riverview area.
Small victories: the apostrophe (for River's Edge) is back after a quick cleanup motion at <a href="https://twitter.com/hashtag/yegcc?src=hash">#yegcc</a>'s Exec Cttee this morning. <a href="https://twitter.com/hashtag/apostrophegate?src=hash">#apostrophegate</a>—@doniveson
The neighbourhood's first residents will likely start calling River's Edge home in 2017, according to Brad Armstrong, vice-president of community development for Qualico.
On Tuesday, Armstrong said the developer's marketing team was prepared to work with or without the apostrophe.