Edmonton

Is the pickup truck Alberta's unofficial-official vehicle?

Whether they’re adorned with lift kits and chrome rims, or rusting out and road-weary, Albertans' love affair with pickup trucks is well established.

Edmonton AM's morning roast panel weighs in on half-ton debate

Is the pickup the unofficial vehicle of Alberta?

Edmonton

3 years agoVideo
1:04
Mark Connolly and the Morning Roast panel debate the role of pickups in Alberta and the people who drive them. 1:04

It's rugged, tough and the vehicle of choice for thousands of Albertans.

The pickup truck.

Whether they're adorned with lift kits, chrome rims and "truck nuts," or rusting and road-weary, Albertans' love affair with these rugged rides is well established.

The province has been called the heart of Canada's "truck belt."

According to Statistics Canada, about 224,000 new vehicles were purchased in Alberta last year.  Almost 80 per cent of those were classified as trucks, which also includes SUVs and other larger vehicles.

Alberta treasure or abomination?

Albertans like to live big, of course, and trucks are perfect for hunting, fishing and muddin.'

But not everyone behind the wheel of a pickup uses it to haul heavy stuff, tow a trailer or explore the wilds of Alberta.

With Alberta now in the grips of winter weather, Edmonton AM's weekly Monday Morning Roast Panel attempted to turn the ignition on the great truck debate.

Should the pickup truck be named Alberta's official vehicle? On Monday morning, Edmonton AM made a U-turn through the great truck debate. (The Canadian Press)

The question: is the truck Alberta's unofficial-official vehicle? Are they an Alberta treasure or an abomination? Three panelists — social-media expert Brittney LeBlanc, lawyer Danielle Bourgeois and Justin Archer, a partner at Berlin Communications, weighed in.

"To some degree trucks are synonymous with Alberta," said LeBlanc. "It's a trend now. People think bigger is better."

According to Archer, owning a truck is "as Albertan as being rat-free and not having a sales tax."

What do you think? Is the truck Alberta's unofficial-official vehicle?  

Listen to Edmonton AM with host Mark Connolly, weekday mornings at CBC Radio One, 93.9 FM in Edmonton. Follow the morning crew on Twitter @EdmAMCBC.

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