WestJet Christmas Miracle 2015 video showcases thousands of 'acts of kindness'
Airline employees fanned out across the globe for 4th annual holiday production
Surprising a veteran wounded in Afghanistan with a free trip to Hawaii, handing out free coffees at airports around the globe and an Ellen Show surprise were among the gifts handed out this year by WestJet.
The Calgary-based airline released the fourth instalment of its hugely popular annual holiday video on Wednesday.
This year the company performed thousands of what it called "mini-miracles" in over 90 destinations around the world. It brought holiday wishes to impoverished Dominicans last year, and surprised a flight with personalized gifts in 2013.
This year's version follows thousands of WestJet employees as they hit the streets and airports for "12,000 random acts of kindness in a 24-hour period," the airline said in a release.
"The video illustrates how the day played out. It brings to life the human connection and joy that WestJetters spread from coast to coast and around the world," said Richard Bartrem, WestJet's vice-president of marketing communications in a release.
Set to the tune of the Carol of the Blue Hats, the video also follows a Blue Santa as he flies in a WestJet Boeing 737, making stops in Halifax, Toronto, Calgary, Yellowknife and Vancouver to join his WestJet helpers on the streets to deliver gifts and good deeds across the country.
This year's video has picked up 10,000 mentions on Facebook and Twitter, 200 million Twitter impressions and more than 300,000 visits to the Mini Miracles website hub, WestJet says.
Thought <a href="https://twitter.com/WestJet">@WestJet</a> couldn't outdo last year, but then they go and perform 12,000 mini miracles. 👏 <a href="https://twitter.com/hashtag/WestJetChristmas?src=hash">#WestJetChristmas</a> <a href="https://t.co/CNYZLyy7CY">https://t.co/CNYZLyy7CY</a>—@nxtom
<a href="https://twitter.com/WestJet">@WestJet</a> <a href="https://twitter.com/CBCCalgary">@CBCCalgary</a> wow! Amazing ! Inspiring 100%—@kailesandchyna