Calgary company Dissolve creates the perfect (fake) U.S. campaign ad
Using stock footage from its vast collection, this fake presidential campaign ad hits all the tropes
This is a lede. It's meant to draw you into the story by telling you what you're about to read.
Often we'll toss in some active words like rammed, or ploughed, or engulfed so that you don't turn your infant-level attention span elsewhere.
In this case, we want you to be interested in a story about a mock presidential campaign video created by Calgary stock video company Dissolve. We've embedded it below so that you'll scroll down more.
Perhaps you'd like a subhead to draw you in further.
Taking a cue from the dramatic and hokey ads that litter U.S. television screens during elections, Dissolve cobbled together video footage from its vast collection in order to offer a template of sorts for the Donald Trumps, Hillary Clintons and Bernie Sanders of the world.
"Hello, it's me, candidate for president," says the generic, smiling white man in the faux ad. "A person with a face. A person whose hand gestures are definitely not weird."
The video continues on through all the tropes one would expect — family history, industry and workers, diners — before descending into darkness while talking about the candidate's opponents and finally emerging into the warm glow of the man you should vote for.
- If you're on the mobile app, watch the video here.
You should really read more of this story
One could credit the fact the company is Canadian for its detached ability to recreate basically every modern U.S. campaign video ever, but it was actually written by American Kendra Eash, who also created a generic brand video for Dissolve.
One thing's for sure, in the heated final stages of the beginning of the seemingly endless campaign to be president of the United States of America, it's nice to have a comic pause.
It's also clear that we're going to conveniently add some links to the bottom of this story in order to entice you to read more of our stories without straining that aforementioned attention span, because we're all slaves to the algorithm.
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