Canadian Avalanche Centre to stop email alerts

The Canadian Avalanche Centre will no longer send email alerts to people and groups who want information about back country conditions.

Organization says the service takes too much of its limited resources

The Canadian Avalanche Centre will no longer send email alerts to people and groups who want information about back country conditions.

Speaking on CBC Radio's The Homestretch, Karl Klassen of the avalanche centre said it was just too much work for a small organization with limited resources.

“Mass emailing for us just isn't a viable way to get this information out anymore and there are lots of other options for people to set up their own feeds." 

Klassen said it had become too much of a hassle to maintain the emails and the subscription system. 

“We sent out individual forecasts to people or combinations of forecasts to people depending on what they wanted so 2,500 people, 40 different products together the combinations and permutations,” said Klassen.

Klassen said the non-profit centre wants to move from a "push" to "pull" system. Back country users can still find forecasting and other information on centre's website. Klassen says users can also have the information delivered on a RSS feed or on Facebook and Twitter.

"I think when people set up their own feed they get exactly what they want, when they want it and how they want it.”

The avalanche centre hopes to post instructions on how to set up a customized information feed on its website in the fall.

The centre made the decision to cease their email lists when they thought the federal government's new anti-spam legislation applied to them. As a non-profit entity, the centre is not subject to the law.   


  • An earlier version of this story stated the Canadian Avalanche Centre chose to discontinue email service because of the federal anti-spam legislation. The legislation, which came into effect July 1, only applies to "commercial electronic messages."
    Jul 02, 2014 1:50 PM MT


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