Victoria music festival launches DIY tips for the modern musician

As the annual Rifflandia music festival in Victoria gets underway, organizers are launching a new music-industry conference to attract musicians in town for the weekend.

'The artists have to do a lot, they have to really wear a lot of hats'

As part of the Rifflandia music festival, industry professionals will be giving panel talks and one-on-one mentoring at the three day music industry conference. (Rifflandia/Twitter)

As the annual Rifflandia music festival in Victoria gets underway, organizers are launching a new music-industry conference to attract musicians in town for the weekend.

The Rifflandia Gathering will offer panel discussions, mentoring sessions and networking opportunities covering everything from recording to booking tours to getting your music on the radio, according to director Deb Beaton-Smith.

Beaton-Smith said the panels are geared toward a broad audience and is expecting festival-goers, industry members and local musicians to attend.

The program for Rifflandia Gathering focuses on giving bands the tools to handle everything from getting funding to recording and touring on their own.

"The DIY aspect of it, that's a reality. The artists have to do a lot, they have to really wear a lot of hats," she said.

"Providing something like this provides an opportunity, a mechanism I guess… that allows people to share information and that's really important, to have that support within this industry."

In previous years, Beaton-Smith said the festival hosted smaller, more informal panel discussions during the festival.

Their event last year, which partnered with Music B.C., brought in international industry professionals from the United States, Germany and the U.K.

"This year we decided to step up, give it a name... and make it three days long," she toldOn The Island host Gregor Craigie.

The Rifflandia Gathering music-industry conference started Thursday and runs until Saturday at various venues in downtown Victoria.

With files from On The Island

To hear the full interview listen to media below:

As thousands of music fans flock to Victoria as part of the annual Rifflandia music festival, a new music-industry conference hopes to also attract some of the musicians in town for the weekend. 6:19

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