British Columbia

Valentine's Day flower sales expected to drop this year

Florists are predicting slower Valentine's Day sales than usual this year.

Fewer office deliveries on Saturdays mean slower sales for florists

Think of Valentine's Day and likely flowers will feature somewhere—unless, it appears, the day of romance falls on a weekend, as it does this year.

Florists are expecting slower sales than usual on the 14th, which falls on a Saturday this year, with none of the frenzy of office deliveries that boost business when Valentine's Day falls during the week.

Though there should still be a decent foot trade within the stores on the day, Jessica Clark of Quince Fine Florals in Kerrisdale says it won't necessarily match that of weekday Valentines.

"[That's when] guys come rushing in at 5 p.m., having forgotten to send stuff," she said.


With files from Bal Brach


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