British Columbia

Super Bowl commercials: Doritos ad earns B.C. filmmakers $50K

The Super Bowl was a disappointing loss for the Seattle Seahawks, but a big win for two filmmakers from Maple Ridge, B.C., who entered a contest by the makers of Doritos corn chips.

Twin brothers Nelson and Graham Talbot produced ad in basement, finished 2nd behind Chicago-area man

B.C. filmmakers win $50K with Super Bowl ad

7 years ago
Two Maple Ridge brothers won second place in the Doritos commercial contest 2:40

The Super Bowl was a disappointing loss for the Seattle Seahawks, but a big win for two filmmakers from Maple Ridge, B.C., who entered a contest by the makers of Doritos corn chips.

Brothers Nelson and Graham Talbot picked up $50,000 after their commercial for the corn chips won second place in Doritos's Super Bowl advertisement competition, won by a Chicago-area native.

After making the short list of 10 finalists, the pair were invited to Arizona for Sunday's NFL title game, won by the New England Patriots, The two learned they had won second place when the ad was shown during the broadcast.

In the commercial, actor Brendan Taylor plays Farmer Ralph, and young Ladner actor Keegan Turbitt plays a boy who designs a rocket pack for Bernard the pig.

Speaking from a party in Maple Ridge on Sunday night, Taylor says he's proud the commercial stood out from the 4,900 submissions from 29 countries.

"I think it's really awesome that a Canadian — especially a B.C.-made film or commercial — can be aired in front of so many people. It just goes to prove that, like, anything's possible," said Taylor.

SFU graduates worked from parents' basement

The brothers, film graduates from Simon Fraser University, said the idea for a flying pig came about after hours of brainstorming.

"Our commercial is about a little boy who wants Doritos and he has to make pigs fly in order to get it," said Talbot, 25. 

They studied what Doritos wanted and geared their idea towards a formula that included kids and animals. They produced the commercial from the basement of their parents' Maple Ridge house.

The pig was a bit problematic, as was the unco-operative Metro Vancouver weather.

The commercial called for sunny skies, but it was cloudy that day and the pig also wasn't co-operating,  wandering off on its own or holding up production by going to the bathroom a lot while the camera rolled.

It was the second year that the company has held the contest, and the brothers also entered it last year.

Vancouver filmmaker Devon Ferguson also made the final 10 this year with his commercial "Selfish Sneezers."

WATCH | Selfish Sneezers on YouTube

Illinois native Scott Zabielski, picked up the $1-million top prize and a job with Universal Pictures in California for his commercial about man on an airplane trying to dissuade other passengers from sitting beside him.


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