B.C. wine in grocery stores: winemakers say delays unacceptable
The B.C. government allowed sale of wine on store shelves in April, but just two stores are selling so far
B.C. winemakers say they aren't getting a chance to sell their product in grocery stores across the province, because municipalities are hesitant to grant the required permits.
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"There is a strong lobby from existing private liquor stores that are trying to prevent that," said Miles Prodan, president of the B.C. Wine Institute.
He is making the case for local winemakers at the Union of B.C. Municipalities today.
"Really, all we are talking about are farmers with their grapes turned into wine and on grocery shelves available for consumers," he explained.
Prodan says municipalities are blocking local wine makers by applying a policy that restricts new stores from opening within one kilometre of another liquor store, a restriction that the province has said doesn't apply to 100 per cent B.C. wines.
"Our licenses have never had to fall into what is known as the one kilometre rule [...] because we have a 100% B.C. wine, we don't have beer or whiskey," he explained.
But private liquor store advocates say applying the provincial rule and allowing the wines will impact business, "no one competes in the market like grocery stores do. That is my competition. That is destructive competition," said Jeff Guignard, executive director of the Alliance of Beverage Licensees of B.C.
Prodan says the number of wineries is growing in the province and they will need better access and exposure because there isn't enough room for them on private and government liquor store shelves alone.
To hear the full interview listen to the audio labelled B.C. wines fighting to get on grocery store shelves with the CBC's Rick Cluff on The Early Edition.