Latest from Bruce Chambers
Analysis
Hygge is Danish for 'cozy,' ad-speak for 'dollars'
'Hygge' is defined as 'a quality of coziness and conviviality that engenders a feeling of well-being.' And to CBC Ad Guy Bruce Chambers, hygge has become one of the hottest trends in marketing.
Analysis
Noticed changes in how your cereal is advertised? Blame millennials
What you're eating for breakfast, and whether you're eating breakfast at all, might suggest how old you are. Millenials don't eat breakfast the way previous generations have, and that's changing how breakfast is advertised.
Analysis
5 of the worst ads in the world, according to viewer complaints
When we see ads that annoy or offend us, most of us simply complain to whoever's nearby. But according to CBC Ad Guy Bruce Chambers, a tiny minority complains to advertising regulators, who are empowered to take action against such ads. These are some of the most complained-about ads of the past year.
Analysis
Sex sells... but not the way you think
We've all heard that sex sells. But what it actually sells is a very small range of products. And in some cases, it sells less than traditional ads. So why is it still used so frequently? Our Ad Guy finds out.
Analysis
The hazy world of vaping ads
In April, Britain's Royal College of Physicians reported that the hazards from e-cigarettes are likely less than the harms from smoking tobacco. As CBC Ad Guy Bruce Chambers points out, such findings fan the flames of marketing on both sides of the issue.
Analysis
'Dumb men' the latest punching bag in advertising: Ad Guy
CBC's ad guy has noticed a trend that's turning the tables on sexism in advertising. Now it's men's turn to be treated as well-meaning idiots.
Analysis
Fighting couples are good for Valentine's Day sales
For some marketers, Valentine's Day means uncomfortable imagery, including arguments, violence, trauma and suffering. When you want your ad to jump out of the pack, you sometimes need to go against the tide.
Analysis
Sneaky ads: how commercials are hidden everywhere
Most commercials are easy to spot. But in 2015, marketers got increasingly sneaky – and tried to get our attention by disguising ads as apps, objects or entertainment.
Celebrities cash in hawking products to social media followers
We're all familiar with seeing our favourite sports hero or movie star endorsing a product. But thanks to social media, the line between celebrities using a product and celebrities selling a product is becoming kind of fuzzy.
Marketers reflect millennial values to sell them products
On June 26, the U.S. Supreme Court ruled that same-sex marriage was legal in all 50 states. But mainstream marketers have long figured that supporters of same-sex relationships are a valuable target audience.