Sun TV signs up 2 more on-air staff
Toronto-based Sun TV News announced Friday two additions to the list of on-air personalities for its proposed all-news network.
They are former CBC journalist Krista Erickson and columnist Ezra Levant, who will host a talk show.
Quebec media mogul Pierre Karl Péladeau made the announcement during a noon-hour speech in Calgary.
Péladeau, CEO of Quebecor and Sun Media Corp., announced plans in June to launch the right-leaning network in January. The network is a partnership of Quebecor's TVA Group and its Sun Media unit.
Péladeau has argued in the past that Canada is ill-served by the existing specialty news channels — CBC News Network and CTV News Channel — and Canadians are tuning in to American alternatives instead.
In September, Sun TV announced that Winnipeg-based broadcaster Charles Adler would be part of the on-air lineup.
Awaiting CRTC approval
The network is waiting for the Canadian Radio-television and Telecommunications Commission — the federal broadcast regulator — to issue the licence it requires to start operating. That's expected to be approved by Christmas.
On Oct. 6, Quebecor confirmed it was no longer seeking a controversial "must-carry" exemption on his Category 2 licence application.
That would have required carriers to make the channel available, likely either as a paid add-on service or as part of a specialty package in addition to basic cable, giving the news channel a three-year boost in seeking out viewers.
An advocacy group called Avaaz.org led opposition to the proposed application, calling it a bid for special treatment by politically connected individuals.
The network would replace the over-the-air Sun TV station in Toronto and have its headquarters there.
- An earlier version of this story said Sun TV is based in Montreal. In fact, it is headquartered in Toronto.Oct 22, 2010 4:31 PM ET