Business

Ottawa extends commercial rent relief program, known as CECRA, into August

Many small businesses have reopened after pandemic closures but are far from their normal sales. Some, like a family salon in Brampton, Ont., are counting on rent relief to survive.

But advocates say fixing flawed CECRA program is 'make-or-break' issue for small businesses

The Social Barber Studio in Brampton, Ont., has relied on government rent relief to keep the family-run business open during the COVID-19 pandemic. (Evan Mitsui/CBC)

The federal government has extended Canada Emergency Commercial Rent Assistance (CECRA), its rent subsidy program to support small businesses, by another month.

CBC News first reported the decision on Friday morning before the government confirmed the move in a press release later in the day.

Under the original rent program known as CECRA, small businesses that have lost 70 per cent or more of their revenue due to the COVID-19 pandemic only have to pay 25 per cent of their rent. The provinces, territories and federal government combine to cover 50 per cent, while landlords cover 25 per cent.

Originally intended to span April, May and June, CECRA was initially extended to include July. It will now continue into August.

"Despite the gradual lifting of restrictions and reopening of businesses across the country, many small businesses continue to require assistance with their fixed costs to support them as they adapt to a new reality," the Department of Finance said. "This extension will help provide Canadian small businesses most impacted by the shutdown with an extended bridge to recovery."

For Georgette Carter, manager of the family-owned and -operated Social Barber Studio in Brampton, Ont., another month of rent relief is welcome news.

She said cautious customers are coming back but business is still way down.

"It will be tremendously helpful," said Carter. "We're still operating on a part-time basis."

From left, Georgette Carter, Jason Carter and their daughter Khaija Carter, pictured outside their shop, are counting on commercial rent relief being extended into the fall. (Evan Mitsui/CBC)

Business groups have been speaking out about CECRA, flagging problems first cited when the program was announced in the spring and saying flaws in the program are now a threat to the economic recovery.

There are calls for rent relief to be extended well into the fall, expanded for more businesses to qualify and modified to allow tenants to apply for themselves, instead of counting on landlords.

Michael Smith, co-founder of the grassroots advocacy group Save Small Business (SSB), which has about 50,000 members and is lobbying aggressively for changes to CECRA, was told in advance that the program would be extended into August.

"Getting better rent relief through an improved program is going to be the make-or-break issue through the fall and winter for small businesses," he said.

NDP MP Gord Johns says its time for the Liberal government to expand the criteria and make it easier for small business owners to access the benefit. 

"Extending the failed program is simply not good enough. Many small businesses will simply fail because their landlords are not willing or able to access the benefit to cover commercial rent on behalf of their tenants," Johns told CBC News.

"The Liberals are still not prepared to change the eligibility criteria. It's reckless and it really threatens the stability of local economies. They keep saying they are here for small business but they are not listening to what small business owners are saying." 

A problem of access

The key requests from SSB, the Canadian Federation of Independent Business (CFIB) and others are that CECRA must be expanded so more businesses qualify and that it be made easier to access.

"Extending the current program is simply not going to work, because it's leaving too many people out," said Smith, who feels the 70 per cent revenue loss threshold is too high.

To help more businesses, he wants the government to extend the program to December, as has been done with the Canadian emergency wage subsidy program (CEWS), and implement a "sliding scale" of support, which has also been endorsed by the CFIB.

Michael Smith, co-founder of the advocacy group Save Small Business, is calling on all levels of government to provide grants and commercial rent relief to tenants affected by COVID-19 closures. (Evan Mitsui/CBC)

From its initial design, CECRA "has been too complicated and dependent on landlords," so many businesses that meet the criteria aren't getting relief, Smith said.

While large-scale landlord groups like BOMA and REALPAC have said their members are using CECRA for tenants who need the help, results from the program have not been encouraging to Smith and other supporters of small business.

Large drops in revenue

A CFIB survey from late May suggested 40 per cent of the country's one million small businesses had suffered revenue drops of 70 per cent or more.

But according to the government's Economic and Fiscal Snapshot, by July 8, nearly four months into the pandemic, just over 29,000 CECRA applications had been approved, for about $221 million in assistance.

The application site did not open until late May. Advocates like SSB and CFIB say the low number of applications prove there are too many barriers to accessing rent relief.

WATCH | Trudeau government announces rent relief for some businesses:

Prime Minister Justin Trudeau spoke to reporters on Friday 2:21

Ottawa estimated rent relief would cost nearly $3 billion through 2020 to 2021, and Smith believes that with less than 10 per cent of the relief funds having been doled out so far, time is running out.

"This is leaving a vast majority of small businesses that can't survive without rent relief on the brink," he said.

Getting relief vs. being left out

Carter said without rent relief, her family would probably have to shut down their barber shop.

Before COVID-19, the small salon northwest of Toronto was busy seven days a week. Back for just five weeks, Carter said she can't predict when the business will be able to sustain four workers and $2,500 a month in rent and utilities.

"It's really, really nerve-wracking," she said.

Phil Cha, co-owner of Riddle Room, an escape room and board game cafe in downtown Toronto, said his rent and utilities come to $18,000 a month and his landlord will not apply for CECRA, even though Cha has been closed since mid-March.

He said he signed a confidential deal with his landlord to get through COVID-19.

"Is it as good as CECRA? No, it's definitely not as good. But sometimes, you know, we just have to think about the future of the company."

Phil Cha, co-owner of Riddle Room, an escape room and board game cafe in downtown Toronto, said he signed a confidential deal with his landlord to get through COVID-19. (Evan Mitsui/CBC)

Cha spent most of the government's $40,000 CEBA loan on rent.

He wishes he was allowed to apply for CECRA as a tenant. But a government official CBC spoke with on condition of anonymity said that's unlikely.

"There's so much complexity under the surface to that," the official said. "It's a very difficult space for the federal government to lead in, given that most of it is provincial jurisdiction."

Cha is worried about widespread closures in Ontario if the province lets its moratorium on commercial evictions expire at the end of August.

"The whole situation sucks," he said.

A way to 'get things moving again'

Murtaza Haider, who teaches real estate management at Ryerson University in Toronto, believes the government made a tactical mistake in setting up CECRA.

Ryerson University business professor Murtaza Haider says rent relief programs like CECRA are not enough to save many small businesses in Canada. (Evan Mitsui/CBC)

"I think the goal of the government, instead of putting [in] stringent qualifying conditions for landlords and tenants, should be to seek flexibility in the delivery of their programs," he said.

Making it easier to access rent relief would help Canada's economic recovery, he said, by sending fewer people into unemployment as struggling businesses close for good.

"I would see the rent relief not as a subsidy ... but as investing in the necessary economic infrastructure which is going to get things moving again."

WATCH | Ottawa launches CECRA program:

After barely scraping through May, thousands of small business owners now say June rent could break them because the government's commercial rent relief program is too slow, and too reliant on landlords' participation. 1:59

Depending on how the recovery goes, the CFIB estimates that as many as 218,000 small businesses — 19 per cent of the total — could fail.

Cha doesn't want his business to be one of them. Though he and his partner thought about calling it quits earlier, they're becoming more committed as COVID-19 wears on.

"I think one of the best, most important things that business owners have to do as a responsibility during this time is to make sure that there's ways for people to spend money, and make sure that people have jobs as we try to get back to normal."

About the Author

James Dunne

Producer, CBC News Business

James Dunne researches, produces and writes stories for the business unit at CBC News. He has a decade of experience in business programming, including on the shows Venture and Fortune Hunters. An award-winning videojournalist, he's also worked on special projects and as the late lineup editor for the World at Six on CBC Radio One.

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