Beyonce signs deal with Adidas for 'partnership of a lifetime'
The pop star said on Thursday she will develop new footwear and apparel for the brand. Beyonce is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas.
Pop star will develop new footwear and apparel for the brand, relaunch her Ivy Park activewear line
Beyonce has announced a new collaboration: a creative partnership with Adidas.
The pop star on Thursday says she will develop new footwear and apparel for the brand. Beyonce is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas.
The Grammy-winning superstar says in a statement that she and the company "share a philosophy that puts creativity, growth and social responsibility at the forefront of business."
She also calls the collaboration "the partnership of a lifetime for me."