Business

Beyonce signs deal with Adidas for 'partnership of a lifetime'

The pop star said on Thursday she will develop new footwear and apparel for the brand. Beyonce is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas.

Pop star will develop new footwear and apparel for the brand, relaunch her Ivy Park activewear line

Beyoncé sits at court side during the NBA All-Star basketball game in New Orleans Feb. 19, 2017. The pop star said on Thursday she is on board as a creative partner for Adidas, and she will develop new footwear and apparel for the brand. (Max Becherer/Associated Press)

Beyonce has announced a new collaboration: a creative partnership with Adidas.

The pop star on Thursday says she will develop new footwear and apparel for the brand. Beyonce is also planning to re-launch her activewear clothing line, Ivy Park, with Adidas.

The Grammy-winning superstar says in a statement that she and the company "share a philosophy that puts creativity, growth and social responsibility at the forefront of business."

She also calls the collaboration "the partnership of a lifetime for me."