Business

Apple kills iPod Nano, iPod Shuffle as music moves to phones

Apple has discontinued sales of the iPod Nano and the iPod Shuffle in a move reflecting the waning popularity of the devices in an era when most people store or stream their tunes on smartphones.

Nano and Shuffle came out in 2005 as less expensive and smaller alternatives to Apple's standard iPod

This June 2015 photo shows, from left, an iPod, iPod Nano and iPod Shuffle at an Apple store in New York. The company discontinued sales of the iPod Nano and iPod Shuffle on July 27, 2017, in a move reflecting the waning popularity of the devices as most people store or stream music on smartphones. (Mark Lennihan/Associated Press)

The iPod Nano and iPod Shuffle have played their final notes for Apple.

The company discontinued sales of the two music players Thursday in a move reflecting the waning popularity of the devices in an era when most people store or stream their tunes on smartphones.

The iPod product line still remains alive, though. Apple plans to continue selling its internet-connected iPod Touch.

In a show of its commitment to the iPod Touch, Apple doubled the storage capacity of its top-of-line model to 128 gigabytes. That version costs $300 US ($369 Cdn). An iPod Touch with 32 gigabytes of storage sells for $200 US ($249 Cdn).

The Nano and Shuffle came out in 2005 as less expensive and smaller alternatives to Apple's standard iPod. The Cupertino, Calif., company stopped updating the Nano and Shuffle several years ago.

Apple has long predicted iPods would gradually fade away as more people bought iPhones or other smartphones capable of playing music.

The company's sales of iPods peaked in its fiscal year 2008 when the devices generated revenue of $9.2 billion US. The then-nascent iPhone accounted for $1.8 billion US in revenue that same year.

Last year, the iPhone generated revenue of nearly $136 billion US. Sales of iPods have plunged by so much that Apple no longer provides specifics about the devices in its financial statements.