Business

Amazon to close all its pop-up shops

Amazon said Wednesday that it will shut down all its pop-up shops and focus on opening more of its bookstores as it rethinks its brick-and-mortar strategy.

Company said Wednesday it will focus on opening more bookstores instead

In addition to stand-alone shops like the one seen here in San Francisco January 30, Amazon has 87 pop-up shops in malls, Whole Foods grocery stores and Kohl's department stores that sell Amazon's Echo voice-activated devices, Kindle tablets and other gadgets. The online retail giant announced it is closing all pop-ups. (Eric Risberg/Associated Press)

Amazon said Wednesday that it will shut down all its pop-up shops and focus on opening more of its bookstores as it rethinks its brick-and-mortar strategy.

The online retail giant has 87 pop-up shops in malls, Whole Foods grocery stores and Kohl's department stores that sell Amazon's Echo voice-activated devices, Kindle tablets and other gadgets.

Amazon did not say when the pop-up shops would shut down, but the Wall Street Journal, citing anonymous sources, reported that they will shutter at the end of April. The news comes a day after Kohl's said it was moving away from having Amazon shops in its stores and instead plans to sell Amazon gadgets in a designated section.

Amazon has been making a big push into brick-and-mortar stores, buying up the Whole Foods grocery chain, opening 19 bookstores and 10 cashier-less convenience stores around the country. But sales at its physical stores slipped three per cent in the last three months of 2018, compared with the same period the year before.

Besides opening more bookstores, Amazon said it also plans expand its 4-star stores beyond the three it has now. The 4-star stores, which it began to open last year, sell a mix of products including cookware and toys.