Swiss Chalet launches 24-hour chicken channel

Starting Monday, Swiss Chalet fires up a constant televised loop of 12 roasters turning on a spit to promote the chain. The channel will be available for 13 weeks to Rogers digital customers in Ontario

For those of you tired of TV shows interrupting your commercials, Swiss Chalet has the answer: a 24-hour chicken channel.

Starting Monday, the Canadian family restaurant fires up a constant televised loop of 12 roasters turning on a spit to promote the chain.

The 13-week broadcast will be available to Rogers digital customers in Ontario on channel 208 and is part of a broad marketing campaign.

A Rogers spokeswoman says the channel is akin to its fireplace, sunset and aquarium channels.

Those channels feature hypnotic images of a crackling fire, a beach at dusk and fish swimming in an aquarium.

The Rotisserie Channel will feature two rows of chickens roasting in an open-flame oven.