Live Earth wins new award for 'green' music events

Midem, an international trade show for the music industry, has created a new award designed to honour figures who advance ecologically-friendly live music events.

Midem, an international trade show for the music industry, has created a new award designed to honour figures who advance ecologically-friendly live music events.

The Midem Green World Awards will be presented later this month to organizers of the Live Earth concerts, Denmark's Roskilde Festival and Switzerland's Paléo Festival Nyon.

The first awards will be presented in Cannes, France at the end of January.

Kevin Wall, founder of the Live Earth event held last July in cities around the world, will be honoured for creating strict environmental guidelines for the concerts, which were held to draw attention to global warming.

The Live Earth events used green power and biodegradable drinking cups and created carbon offsets to counteract the impact of travel by visiting celebrities.

Roskilde, organized by Henrik Rasmussen, is a four-day event that features recyclable drinking mugs.

Radiohead is to take part in the 2008 concert, held near Roskilde, Denmark since 1971.

The Swiss festival, created by Daniel Rossellat, is powered by wind and water energy sources. Held each July since 1976, it attracts more than 200,000 people.