On the internet, every interaction with a digital product generates data. When you visit a CBC.ca or Radio-Canada.ca page, you generate data and in return, CBC/Radio-Canada sends you the information your device needs to display the requested content.
The internet works based on this data exchange. Without it, there would be no network and no internet.
Collected data, like your IP address, is important to us because it tells us where to send the requested information. Your IP address is similar to your postal address. When you ask to have a letter or package delivered to your house, you have to give your mailing address, or else the sender won't know where to send it. It's the same online. If we don't have your IP address, we can't send you any data.
To find out more about how your data is protected, see "How do we protect your privacy?"
What data do we collect?
We collect three main types of data:
When you interact with our products (analytical data)
- CBC/Radio-Canada products you visit (websites) or use (mobile apps)
- Your interactions with our products (things you click on, content you share, etc.)
- Written content you read
- Video content you watch
- Audio content you listen to
- Signing up as a member on the CBC TV app or at cbc.ca/watch
- Comments you write on our products
When you navigate our products (analytical data)
- Your geographic location – from your IP address or GPS on your mobile device – when you access our content
- The type of device and browser you use
- Your IP address, along with the data in CBC/Radio-Canada's cookies and those of its partners.
- The time of day when you interact with us
When you create an account through the CBC TV app or sign up for a CBC Newsletter (personal data)
- Year of birth
- Postal code
- Email address
How do we use this data?
Canadians have a wide range of personal preferences: some love our comedy shows and others love our radio content, while still others can't live without our mobile apps. The data we collect is analyzed to develop products that match your preferences.
Analytical data is obtained when you use our apps and our websites. The data we analyze about content viewed and methods of viewing helps us better understand your preferences, so we can target your interests.
The data may be used to:
- Determine the performance of our content
- Analyze behaviour in order to reduce points of friction on our products
- Show you relevant content using our content recommendation engines
- Show you targeted ads
Personal data (CBC TV app member account)
Information that you share with us when you create a member account is used to offer you a service that is to be associated with your profile. It is your data and you can update it at any time by logging into your CBC account, which is recognized across several of our sites, including cbc.ca and cbc.ca/watch.
The data may be used to:
- Offer you a personalized experience
- Let you comment on our content
- Send you our newsletters
- Show you targeted ads
The data collected when you visit our website or click on our digital ads is used to show you future ads that match your interests. Ad targeting is used to create larger group profiles and larger audience segments made of users across Canada that share common interests.
For example, if we notice that a group of people (audience segment) has a keen interest in cars, we could show them content or ads about cars. We would then be able to find out how many people in the segment saw the ad or content, without identifying them personally.
Ad targeting data is anonymized to prevent a given person from being identified. Interactions with our products cannot be associated with any particular person.
Revenue generated by more effective advertising is reinvested in our content and products.
If you would prefer to see random ads instead of ads that match your interests, you can opt out by disabling the cookies for targeted advertising.
Your data is always protected. We take strict measures to protect the personal data to which you give us access. Those measures comply with privacy laws as well as CBC/Radio-Canada standards.
Analytical data that is collected is anonymized to prevent anyone from being re-identified. Interactions with our products cannot be linked to any particular person.
Data anonymization is a type of information sanitization whose intent is privacy protection. It is the process of either encrypting or removing personally identifiable information from data sets, so that the people whom the data describe remain anonymous.
Are our sites and connections secure?
CBC/Radio-Canada encrypts all communications containing personal information. Data transmitted is encoded to guarantee it remains confidential in data exchanges between your devices and CBC/Radio-Canada's various products and services.
Data is kept in protected, monitored facilities to prevent any breach or intrusion. We do regular audits to ensure that these measures are robust.
Is data transmitted to third parties?
The data to which you give CBC/Radio-Canada access may be shared with third parties in some situations. When the data is passed on to third parties, CBC/Radio-Canada makes sure that the data transfer is secure.
Data collected is not used for any purposes other than those authorized by CBC/Radio-Canada and that our partners follow strict data protection rules equivalent to our own
CBC/Radio-Canada may use partner services to facilitate data analysis. In such a case, we make sure that our partners follow strict data protection rules equivalent to our own.
Your information (CBC TV app member account)
We pass on this data only in the following situations:
- You have asked us or given us prior consent, such as for a contest
- To provide a service you have requested, such as when we work with a partner to send out our newsletters
- For legal reasons