Digital marketing and targeted ads
Your data is worth a lot to marketers who hope to break through advertising clutter by knowing who their audience is. Ad targeting is used to show you ads that are more likely to interest you based on your online habits.
Ad targeting doesn’t identify you as an individual, but as a profile whose preferences resemble others and who together form groups called segments. We sell these segments to advertisers, we never sell or share your personalized data.
Advertisers are willing to pay more to reach targeted audiences. They’re buying an opportunity to show you a specific ad, not investing in an ongoing relationship with you.
You see what are hopefully more relevant ads, and don’t see them multiple times. At the same time, we generate more revenue that we can invest into more content.