How your information helps CBC

Knowing and understanding our audiences is critical. Data shapes both the programming we create and the products we build; it always has. In focus groups and panel research, we look to our audiences for feedback. Online, we have an opportunity to be more analytical, more systematic in how we use all the data you share to help us become a better public broadcaster.

Knowing what you like influences what we create

Canadian interests are diverse. We know this because you’re not shy in sharing your views with us. The data you create when you use our digital platforms also tells us what you might like - so we can do more of it.

The information you share plays an equally important role in making our digital platforms and products better. You help us decide whether a new feature is worth building and alert us if something isn’t working.

Knowing who you are allows us to build a deeper relationship with you

While still useful in their own right, audience panels and television ratings don’t allow us to customize your experience. To do that, we have to be able to remember pieces of information about you.

For some features like targeted, geographic alerts, we also need to have some sort of key to know who you are, where you are and what your preferences are. To send you newsletters, we need to know your email address.

When you sign in, letting us know some basic things about you also helps us in big ways. Our digital producers don’t have the benefit of established ratings systems and audience panels to know the age, gender and location of the people who interact with their content online. Understanding what’s popular and with who helps us construct better content experiences.

Sometimes, we also want to talk to you directly

Understanding how you use our services helps us diagnose and fix technology problems and make improvements to your online experience. We may ask you for personally identifiable information when inquiring about a bug in one of your products. Product managers will often email people personally about the problem. This, in turn, helps us make better digital products for you and everyone else.