Music

TimBiebs fever is real

The bite-sized treats are flying off shelves and into the mouths of hungry Justin Bieber fans.

The bite-sized treats are flying off shelves and into the mouths of hungry Justin Bieber fans

Justin Bieber samples a box of TimBiebs. (Tim Hortons)

On Nov. 29, Tim Hortons introduced TimBiebs, a new item on its snacks and baked goods menu "co-created" by Canadian pop star Justin Bieber and "inspired by Justin's fanatical love of the Tims brand," according to a statement.

Comprising three new flavours of the company's popular Timbits — chocolate white fudge, sour cream chocolate chip, and birthday cake waffle — TimBiebs have also arrived with a line of merch: toques, tote bags and fanny packs. They've quickly become must-have items for fans of Bieber, who was recently nominated for eight Grammy Awards, and #TimBiebs started trending.

The fever is real, although not without controversy. Below, we survey the reaction to TimBiebs.


In many locations, demand exceeded supply

Fans were disappointed that TimBiebs are not available outside Canada and the U.S.

For drive-thru employees, it quickly became a long day

The price of TimBiebs merch dismayed some shoppers

And some questioned whether TimBiebs were even new

But others seized the opportunity to make puns

The TimBiebs fever showed that Bieber is still a guilty pleasure in some quarters

And some people started throwing common sense out the window

While others realized TimBiebs gave new meaning to a Bieber hit from 2020

The TimBiebs marketing campaign even got scrutinized in the classroom

Some skeptics even advanced conspiracy theories

And inevitably, the elephant in the room was acknowledged

Corrections

  • An earlier version of this article used the word mania in the headline, which was inappropriate. We regret the error.
    Dec 01, 2021 12:58 PM ET

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