Decade of Drake

The art of becoming an icon: how Drake focused his vision

'There's a desire to push boundaries.' — Fleur Fortuné

'There's a desire to push boundaries.' — Fleur Fortuné

We explore Drake's visual approach to his album covers, including a closer look at Kadir Nelson's design for Nothing Was the Same, in this clip from Episode 5 of CBC Music's eight-part series, Drake's Plan. 1:59

Since his breakout mixtape, So Far Gone, Drake has established himself as a global superstar, and that's due in equal parts to his music as well as the remarkable virality of his visual and creative endeavours. His song lyrics have entered our lexicon (remember "YOLO"?), but his music videos have also launched millions of memes. The young actor-turned-musician-turned-mogul has only been around for 10 years, but his influence is already epic, which is why he is the subject of CBC Music's ongoing retrospective, Decade of Drake.

Part of that retrospective is Drake's Plan, an eight-part, weekly documentary series on CBC Gem.

Episode 4, "Expanding the Sound," focused on the evolution of Drake's music and its assimilation of dancehall, reggae and soca styles en route to the eclectic, versatile sound that made 2017's More Life such a global, record-crushing success. Episode 5, "Focusing on the Vision," explores Drake's artistry and the talents of the creative teams behind his wildly successful and influential music videos, including acclaimed visionaries Director X, Karina Evans, and Fleur Fortuné.

The episode also covers Drake's album art and how he communicates a singular vision through his personal esthetic: strong, iconic images, documenting his own evolution, creating a visual archive as part of his musical legacy. 

"I think Drake's album covers really depict what album you're getting from him," says journalist Erin Lowers. 

Watch a clip from the episode, above, and head to CBC Gem to view the full thing. For all of our Decade of Drake coverage, go to


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.