Program Name
Under the Influence
UNDER THE INFLUENCE gives an unprecedented backstage pass into the hallways, boardrooms and recording studios of the $600 billion marketing industry. Join host and ad man Terry O'Reilly for insightful (and often amusing) stories behind the most effective marketing of all time. It's a fascinating exploration of the intersection between persuasion and human nature.
Find UNDER THE INFLUENCE online:
Stream all episodes | CBC.ca/radio/UnderTheInfluence
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