CBC sets a new record for the public broadcaster’s highest single-day digital reach ever, with 9.4 million unique visitors spending 2 million hours on CBC digital properties on Sept. 20
CBC TV and CBC News Network won the night on television among both the 2+ and 25-54 demographics, with a combined average audience of more than 1.4 million viewers from 9 to 11 p.m, peaking at 2 million viewers just before 11 p.m. ET
CBC was Canada’s top source for election news on Monday, September 20, with historic, record-breaking digital audiences and more television viewers tuning in to CBC News: Canada Votes election coverage on CBC TV and CBC News Network than any other broadcaster.
CBC TV and CBC News Network won the night among viewers aged 2+ and 25-54, with a combined average minute audience of 1.434 million for CBC News’ Canada Votes two-hour special from 9 to 11 p.m., peaking at 2 million viewers just before 11 p.m. ET. Overall across the entire night, an average audience of more than one million viewers watched from 6:30 p.m. to 2 a.m. ET.
CBC News’ digital platforms drew record high audiences over the course of the night, setting a new single-day record with 9.4 million unique visitors on Monday. CBC News’ Poll Tracker and Election Results interactive pages drew large audiences with 13 million and 10 million page views, respectively.
Compared to the 2019 federal election, video views on CBC Gem increased by 43 per cent, while video views on the CBC News app increased by 85 per cent. The CBC News app also reached 28 per cent more unique visitors compared to 2019.
On audio platforms, CBC News’ election special reached 1.24 million listeners on CBC Radio One, and CBC Listen garnered its highest-ever number of unique visitors and content starts on Monday.
Sources:
Adobe Analytics, CBC Production, Videos contains “english-debate” and “live”, 9/09/21 , Metric: Media Initiates, Content Time Spent
Numeris TV PPM, CBC Total (CBC Total Alt+CBC NN), Thursday September 20th, 2021, P2+ & A25-54, Mo 6:30p-2a, Total Canada, AMA & Reach, generated by InfoSys+TV (Unconfirmed)
Adobe Analytics. Streams measured by Content Starts. Live by Hour and by Region. September 20 2021. 9 p.m. - 11 p.m, September 21 2021 12 a.m - 2 a.m. Digital Audio Report.
Numeris Radio Meter, Sept 20, 2021, Radio One, Mo 7p-2a ET (adjustments made for time zones), Total Canada, 2+ & A35-49
Digital Video: Adobe Analytics, CBC Production, OTT Segment, Videos contains “english-debate” and “live”, 9/09/21, Metric: Media Initiates
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Frances Bedford, CBC PR
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frances.bedford@cbc.ca