Our Method: How we went undercover

When journalists go undercover at CBC we have to follow the Journalistic Standards and Practices.

For this story, we had to ensure the story was in the public interest. From CBC’s JSP:

Our mission is to inform, to reveal, to contribute to the understanding of issues of public interest and to encourage citizens to participate in our free and democratic society.

We seek out the truth in all matters of public interest. We invest our time and our skills to learn, understand and clearly explain the facts to our audience.

We met this criteria and clandestine information gathering was approved by the Journalistic Standards and Practices committee.

A Marketplace producer applied to both Bell and Mox1 as a sales representative. Marketplace has since learned that Bell only hires third party companies to market door to door products. The staffer applied using an accurate, up to date resume with journalism work omitted. The Marketplace producer used their real name and personal information.

In interviews, the Marketplace producer used as little misrepresentation as possible. They were honest about their goals in the company (to learn more about the business) and their interests. After two interviews the producer was offered a job at Mox1.

The Marketplace producer was supposed to earn $300 for training during the 7 days they worked there. The producer never picked up the cheque, and therefore was not paid by Mox1 for the 7 days of training.