Company statements


"AliExpress has strong brand and consumer health & safety protection technology, processes and policies to ensure that the products offered on its global, cross-border ecommerce marketplace, many by small business sellers, meet the expectations of consumers and stakeholders in the markets where buyers come from.

Sellers who violate AliExpress's policies and rules are severely punished. In the cases involving cosmetic products, the three shops who sold them were closed and the sellers were banned from the AliExpress platfom(sic).  In one case – that of the “Kylie Velvet Liquid Lipstick” product – our proactive monitoring technology identified the suspicious listing and took it down before CBC came to AliExpress with questions about the product."


“Our customers expect that when they make a purchase through Amazon’s store—either directly from Amazon or from one of its millions of third-party sellers—they will receive authentic products. Amazon strictly prohibits the sale of counterfeit products and we invest heavily in both funds and company energy to ensure our policy is followed. We work with and empower brands through programs like Brand Registry and Transparency to ensure only authentic products are sold in our stores. We investigate any claim of counterfeit thoroughly, including removing the item, permanently removing the bad actor, pursuing legal action or working with law enforcement as appropriate.

In order to detect bad actors and potentially counterfeit products, we make significant investments in machine learning and automated systems. We employ dedicated teams of software engineers, applied scientists, program managers, and investigators to operate and continually refine our anti-counterfeiting programs. Amazon’s systems automatically and continuously scan numerous data points related to selling partners, products, brands, and offers to detect activity that may indicate a potentially counterfeit product and immediately block or remove it from our store. Over 99% of all Amazon page views by our customers landed on pages that did not receive a notice of potential counterfeit infringement.

Brand Registry
Any rights owner can enroll in Amazon Brand Registry to get access to a set of powerful tools that help them manage and protect their brand and intellectual property rights in our store. Brand Registry is a free service and more than 130,000 brands are already enrolled. These brands are able to report suspected infringement and ensure product information displayed on detail pages are accurate so customers can make confident, informed purchasing decisions on Amazon. Brands in Brand Registry on average are finding and reporting 99% fewer suspected infringements than before the launch of Brand Registry.

Transparency is an item-level tracing service where brands serialize each unit they manufacture with a unique code. Amazon then scans these codes and verifies the authenticity of the product before it reaches a customer. Customers can also scan the Transparency code via a mobile app to confirm authenticity and learn more about the product, such as usage instructions, ingredients, and expiration date. Over 4000 brands, from Fortune 500 companies to startups, have enrolled their products in Transparency.

Customers are always protected by our A-to-Z Guarantee. If a product doesn’t arrive or isn’t as advertised, customers can contact our customer support for a full refund of their order.

Counterfeit is an age-old problem, but one that we will continue to fight and innovate on to protect customers, brands, and sellers.”


“Counterfeits are not welcome on eBay and we’re committed to combatting their sale. Using a combination of technology, enforcement and strong relationships with brand owners, eBay has consistently been an industry leader in working to stop the sale of counterfeit goods, which is a global issue – both online and offline. In the rare case a buyer believes that he or she has purchased a counterfeit item, eBay’s Money Back Guarantee applies to virtually all transactions and will cover them accordingly.” – eBay Canada

We are very aware of the trust our customers place in us every day, which is why we take concerns of this nature very seriously.

Through Walmart Canada’s online marketplace, our customers have access to millions of products offered for sale by trusted third-party sellers.

We appreciate the concern that counterfeit goods may be listed for sale on our marketplace platform and take steps to minimize that concern by carefully vetting each third-party seller before they are permitted to sell on our platform.

We also require all products on our online marketplace to comply with all applicable laws, and third-party sellers are specifically prohibited from selling counterfeit goods.

In the event that counterfeit goods are identified, Walmart Canada reserves the right to remove those products from our marketplace.
Thank you for bringing the items sold by third-party sellers to our attention. We will review the concerns raised with those sellers.

Later email:
We followed up and the third party sellers have indicated to Walmart Canada that the products you inquired about are authentic.
Kylie Cosmetics Cosmetics Koko K Gloss, Pale Pink
Ray-Ban Men's Gradient Justin RB4165-710/13-51 Tortoiseshell Wayfarer Sunglasses
Biotherm U-SC-2452 BlueW Therapy Eye Visible Signs of Aging Repair for Unisex, 0.5 oz
Michael Kors Large Jet Set Signature Crossbody
Nike Jordan Men's Jordan Franchise Basketball Shoe
The Urban Decay Naked Flushed Palette is sold by a third party on http://Walmart.com (US based).


It is often difficult, if not impossible, for a platform to assess whether a product is counterfeit from looking at images.  This is one of the many reasons it is crucial for brands to assist platforms with making those determinations, since the brands are often in the best position to assess whether something adheres to their own standards.
There also is a real risk with platforms attempting to make those determinations, as they would be required to make subjective determinations based on other parties’ rights.  This could result in platforms determining something is counterfeit when it is not, or vice versa.
In the example below for instance the "Lego" product is actually made by a company called Lepin who is considered a parasite brand and has the legal right to sell that product

Note: Marketplace checked with additional experts and Lego, who confirmed that Lepin does not have the legal right to sell their products.