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Under the Influence with Terry O'Reilly

Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the ...

  • 26:34
    From the Digital Box Set: This week, it's Tales of Customer Service. We're on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior customer service that other corporations asked for lessons to a shoe company you can order a pizza from to a store that actually accepted a returned product they didn't even sell just to keep their customer happy - join us as we search for companies that go the extra inch. This is an archived episode that aired originally on March 16, 2013.
    Feb 11, 2019
  • 26:34
    From the Digital Box Set: This week, it's Tales of Customer Service. We're on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior customer service that other corporations asked for lessons to a shoe company you can order a pizza from to a store that actually accepted a returned product they didn't even sell just to keep their customer happy - join us as we search for companies that go the extra inch. This is an archived episode that aired originally on March 16, 2013.
    Feb 11, 2019
  • 27:41
    From the Digital Box Set: In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out to be incredibly unsafe. Even when those products were used exactly as advertised, they created enormous hazards, physical risk, and in some cases, even death. We'll explore how we invited asbestos and DDT into our homes as miracle products, how certain games for children ended up posing incredible risks, and how a much-heralded drug ended up being one of the most devastating products in modern history. In most of these cases, no one could foresee they were selling danger. This is an archived episode that aired originally on March 23, 2013.
    Feb 11, 2019
  • 27:41
    From the Digital Box Set: In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out to be incredibly unsafe. Even when those products were used exactly as advertised, they created enormous hazards, physical risk, and in some cases, even death. We'll explore how we invited asbestos and DDT into our homes as miracle products, how certain games for children ended up posing incredible risks, and how a much-heralded drug ended up being one of the most devastating products in modern history. In most of these cases, no one could foresee they were selling danger. This is an archived episode that aired originally on March 23, 2013.
    Feb 11, 2019
  • 27:25
    From the Digital Box Set: Along with the most famous marketing blunder of all time - the Edsel - we'll look at what caused Coke to make the mistake of changing their fabled formula, how a company actually went out of business by promising a product improvement, how a fashion house tweeted inappropriately and had an immediate PR disaster, and why a fast food company made a big mistake betting on the U.S. Olympic team. They're all great stories. Just be glad they didn't happen to you. This is an archived episode that aired originally on April 6, 2013.
    Feb 11, 2019
  • 27:25
    From the Digital Box Set: Along with the most famous marketing blunder of all time - the Edsel - we'll look at what caused Coke to make the mistake of changing their fabled formula, how a company actually went out of business by promising a product improvement, how a fashion house tweeted inappropriately and had an immediate PR disaster, and why a fast food company made a big mistake betting on the U.S. Olympic team. They're all great stories. Just be glad they didn't happen to you. This is an archived episode that aired originally on April 6, 2013.
    Feb 11, 2019
  • 27:34
    This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our list may even include some of your favourite songs.
    Feb 7, 2019
  • 27:18
    From the Digital Box Set: This week - just in time for the Oscars - we take our annual look at creative movie trailers. We'll see how Walt Disney convinced the public to watch the first-ever full-length animated movie, why some trailers don't show a frame of the actual film they're advertising, how some trailers contain footage not found in the movie itself and we'll tell the story of why thousands of people bought tickets to a movie, watched a trailer, then got up and went home. This is an archived episode that aired originally on February 23, 2013.
    Feb 4, 2019
  • 27:18
    From the Digital Box Set: This week - just in time for the Oscars - we take our annual look at creative movie trailers. We'll see how Walt Disney convinced the public to watch the first-ever full-length animated movie, why some trailers don't show a frame of the actual film they're advertising, how some trailers contain footage not found in the movie itself and we'll tell the story of why thousands of people bought tickets to a movie, watched a trailer, then got up and went home. This is an archived episode that aired originally on February 23, 2013.
    Feb 4, 2019
  • 26:47
    From the Digital Box Set: This week, we look at Marketing Stunts. Many brands try to get into the Guinness Book of World Records as a marketing strategy. With that in mind, we'll talk about how an energy drink staged a record-breaking jump from space, why a giant popsicle stunt melted before it even started, how unsuspecting travellers ended up running through a train station like James Bond, and how Richard Branson pulled off a stunt that drove British Airways crazy. Hope you join us for some eyebrow-raising stories. This is an archived episode that aired originally on March 2, 2013.
    Feb 4, 2019
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