Dr Brian Goldman talks to Jessica Grossman, a twenty-nine year-old marketing executive with Crohn's disease. She uses social media to raise awareness of ostomies. Brian also talks to Karen Bruton, a frontline nurse in Victoria BC who specializes in wound, ostomy and continence care - or NSWOC for short. In her 34-year career, Bruton has taught dozens of patients how to live with an ostomy. She says much of the stigma surrounding ostomies comes directly from health care providers themselves.