Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
More on Under the Influence
Visit us for articles and more from Under the Influence with Terry O'Reilly
Marketing contests can be tricky business.
On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly.
This week, we look at some of the most interesting – and hilarious – marketing contests. Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.