Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
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S10E21 - Too Many Turk Brodas: Trading Card Marketing
This week, we trace the history of Trading Cards. For over 150 years, companies have used trading cards to entice customers to buy their products. From cigarette cards to bubble gum cards for Batman, sports teams and even the Gulf War, trading cards are big business.