Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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S10E02 - Switch-Pitchers: When Spokespeople Change Brands
This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most Interesting Man in the World” went from Dos Equis to tequila and how a spokesperson for a hamburger chain got fired when she pitched spaghetti sauce.