Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
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S9E18 - Talk Ain’t Cheap: How Conversations Impact Business
This week, we explore how business can be won or lost with spontaneous off-hand remarks. Not all advertising business is conducted in a boardroom or in commercials. Sometimes somebody says something in an elevator, or in a speech or in a doorway that leads to winning an account - or losing it. Talk ain’t cheap.