Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
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S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests
This week, we explore the world of Torture Tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong…