Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
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From the Digital Box Set: "Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are also being tracked online, as marketers watch their buying habits. Using that deep information, advertisers are "hyper-targeting" consumers with ads that are tailor-made for individuals. Featuring the products they want, when they want them, at a price based on their spending ability, at the precise moment they are about to make a choice. How much advertisers know about you is remarkable.
This is an archived episode that aired originally on April 28, 2012.