CBC Radio’s The Sunday Magazine is a lively, wide-ranging mix of topical long-form conversations, engaging ideas and more. Each week, host Piya Chattopadhyay takes time for deep exploration, but also makes space for surprise, delight and fun.
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How did an addictive, poisonous, disease-causing substance become so ingrained in our culture, and ubiquitous on our store shelves despite science and better judgement? To get answers, writer Joshua Knelman tells the story of a young lawyer whose job it is to market cigarettes around the world, even as growing health concerns, government regulations and anti-smoking campaigns would seem to signal the demise of the product he's hawking. In his new book "Firebrand: A Tobacco Lawyer's Journey" Knelman takes us inside the global tobacco industry to explore why and how the tobacco trade thrives as much, if not more, than it ever has.