The Cost of Living ♥s money — how it makes (or breaks) us. We untangle the economic forces at play and transform our understanding of how money shapes our lives. Discover how everyday decisions connect with the larger economy in ways big, small, good, bad, obvious and unseen on The Cost of Living.
More on Cost of Living
Visit us for articles and more from Cost of Living with Paul Haavardsrud
Sundays at 12:05 p.m. (12:35 p.m. NT) & Tuesdays at 11:31 a.m.
The power of celebrity endorsements — even when they aren't paid
Ryan Reynolds' favourite restaurant in Vancouver is a modest Greek diner named Minerva's. So when Ryan talked it up in an interview, the world descended on Minerva's looking for calamari. Danielle Nerman breaks down what happens when a world-famous movie star gives you free advertising.