The Cost of Living ♥s money — how it makes (or breaks) us. We untangle the economic forces at play and transform our understanding of how money shapes our lives. Discover how everyday decisions connect with the larger economy in ways big, small, good, bad, obvious and unseen on The Cost of Living.
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Why nonsense brand names actually make a lot of sense
IKEA. Lululemon. Koodo.
None of these names mean anything — but a lot of thought and planning went into them.
Danielle Nerman explains why the sound of a company name is sometimes more important than what it means.