Professional image consultant decodes Erin O'Toole's latest campaign image
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The Conservative Party of Canada released its official election platform, a 160-page document that's dense and detailed, this week. The internet, however, has been a little more distracted by the cover photograph of Conservative Leader Erin O'Toole — a glossy, magazine-style shot of him in a dark t-shirt and jeans that's been compared to something you would find on the cover of Men's Health magazine. Image consultant Leah Morrigan helps to decode O'Toole's fresh new look and discuss whether it's working for him.