WATCH — Who is buying and selling your personal information?

Saara Chaudry
Story by Saara Chaudry and CBC Kids News • 2021-10-08 06:00

Data brokers profit from your private data

At this very moment, data brokers could be silently collecting your private information and putting it up for sale.

It sounds like something out of a science fiction movie, right?

But data brokers are real.

In simple terms, data brokers are companies that collect personal information about people based on their online habits — including kids — and build profiles about them.

Those profiles can be sold to other companies, which can use that information to decide how to treat you.

A store might use your profile to decide how much to charge you for something when you shop online, for example.

Like, “Can this kid afford to spend a bit more money on this? Yeah, probably. Let’s add a few bucks to the price tag.”

So, yeah, data brokers can make your life harder without you even realizing it.

But where do they find your private information in the first place? And how can you stop them from collecting it?

Click play to hear CBC Kids News contributor Saara Chaudry explain, in three minutes or less.

Looking for more tips on consuming, creating or sharing digital content?

Check out some of Saara’s other videos:

Have more questions? We'll look into it for you. Email us at

TOP IMAGE CREDIT: Graphic design by Philip Street/CBC

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About the Contributor

Saara Chaudry
Saara Chaudry
CBC Kids News Contributor
Saara is passionate about having a positive impact on the world, whether it's within her community, on the big screen, or in her role as a CBC Kids News contributor. The grade 12 student from Toronto played Little Cosette in Les Miserables, Howie on Max & Shred, Dana's older sister on Dino Dana, and Martina Crowe on The Mysterious Benedict Society. Outside of film and media, Saara is an award-winning international debater and public speaker. She is the current Ontario Debate and Public Speaking Champion. She is also a vociferous advocate for gender and racial equality, as well as girls' education. Saara was recently appointed a UNICEF Canada Youth Advocate in 2020.

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