WATCH — How do social media influencers make money?
Story by Saara Chaudry and CBC Kids News • Published
Hint: They might be trying to sell you something
What influences an influencer?
Money.
For many people, it’s a career, after all.
Some influencers make a living promoting brands, selling their own merchandise or subscriptions and accepting fan donations.
But the big money comes from ads.
In theory, influencers are supposed to be really upfront about it when they’re being paid to promote.
Of course, that doesn’t always happen, so you have to pay attention.
How are you supposed to know if somebody's being paid to influence you?
And why does it matter?
Click play to hear CBC Kids News contributor Saara Chaudry explain, in three minutes or less.
Looking for more tips on consuming, creating or sharing digital content?
Check out some of Saara’s other videos:
- How do social media algorithms work?
- Is your device spying on you?
- Who’s buying and selling your personal information?
- How to tell the difference between real and fake news
- What to know before clicking ‘I agree’ on an app agreement
Have more questions? We'll look into it for you. Email us at cbckidsnews@cbc.ca.
About the Contributor
Saara Chaudry
CBC Kids News Contributor
Saara is passionate about having a positive impact on the world, whether it's within her community, on the big screen, or in her role as a CBC Kids News contributor. The Grade 12 student from Toronto played Little Cosette in Les Miserables, Howie on Max & Shred, Dana's older sister on Dino Dana, and Martina Crowe on The Mysterious Benedict Society. Outside of film and media, Saara is an award-winning international debater and public speaker. She is the current Ontario Debate and Public Speaking Champion. She is also a vociferous advocate for gender and racial equality, as well as girls' education. Saara was recently appointed a UNICEF Canada Youth Advocate in 2020.
