WATCH — How do social media influencers make money?
Hint: They might be trying to sell you something
What influences an influencer?
For many people, it’s a career, after all.
Some influencers make a living promoting brands, selling their own merchandise or subscriptions and accepting fan donations.
But the big money comes from ads.
In theory, influencers are supposed to be really upfront about it when they’re being paid to promote.
Of course, that doesn’t always happen, so you have to pay attention.
How are you supposed to know if somebody's being paid to influence you?
And why does it matter?
Click play to hear CBC Kids News contributor Saara Chaudry explain, in three minutes or less.
Looking for more tips on consuming, creating or sharing digital content?
Check out some of Saara’s other videos:
- How do social media algorithms work?
- Is your device spying on you?
- Who’s buying and selling your personal information?
- How to tell the difference between real and fake news
- What to know before clicking ‘I agree’ on an app agreement
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