WATCH — How do social media algorithms work?
You may think you’re in control of your feed, but you aren’t
You don’t have to be in advanced math for algorithms to have an impact on your life.
In simple terms, an algorithm is the set of instructions that determines how your computer software behaves.
On social media platforms like TikTok, YouTube and Instagram, the algorithm determines which posts you see and in what order.
It also decides which posts you don’t see.
So, while you may think you’re getting an unfiltered view of the world when you scroll, in fact, your social media experience is being carefully curated.
How does the algorithm decide what content to put in front of you?
Well, it wants to serve you posts that will keep you engaged, and experts say that isn’t always a good thing.
Click play to hear CBC Kids News contributor Saara Chaudry explain, in three minutes or less.
And watch to the end for tips on beating the algorithm!
Looking for more tips on consuming, creating or sharing digital content?
Check out some of Saara’s other videos:
- Is your device spying on you?
- How do social media influencers make money?
- Can we trust the news?
- What you need to know before downloading that app
- Who’s buying and selling your personal information?
Have more questions? We'll look into it for you. Email us at cbckidsnews@cbc.ca.
TOP IMAGE CREDIT: Graphic design by Philip Street/CBC
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