WATCH — Dairy Queen TikTok star Morgann Book talks sweet success
Plus, which Blizzard flavour is her favourite
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A sweet treat leads to social success
On a cold January day back in 2020, 17-year-old Morgann Book was working at her parents’ Dairy Queen in Ancaster, Ontario.
The fast-food and ice cream store wasn’t busy, the cleaning was done and Morgann had some time on her hands.
That’s when she decided to make a few TikToks about her job at Dairy Queen.
“Overnight we got 40,000 followers and then, over the next couple of days, we grew to 150,000,” Morgann said in an interview with CBC Kids News.
Morgann Book uses a camera tripod hooked to her shoulder and neck to help her capture her cake-making videos. (Image submitted by Morgann Book)
That excitement didn't stop. As Morgann posted more, the number of followers grew and grew.
Slightly more than a year later, her account has close to 71 million likes and more than two million followers.
Morgann often posts ice cream cake-making videos with voice-overs that offer advice on everything from how to apply for your first job to her daily life.
She also posts behind-the-scenes videos about life as a Dairy Queen employee.
Can she whip up some sweet answers to our questions? Tune into the vibe check below!
A dairy … diary?
Posting on TikTok has become almost like a daily diary for Morgann.
She said she’s met countless fans and received messages of support from around the world, including the U.K., Australia and the Philippines, to name a few.
Connecting with the world “makes me so happy,” Morgann said.
TikTok has made that possible, she said, at a time when the COVID-19 pandemic has made it almost impossible to travel and meet new people.
“I think it's really important to look at the positives of social media right now.”
Morgann said she loves working at her parents’ Dairy Queen. In an interview with CBC, her parents said her TikTok popularity might have led to a small increase in sales, too. (Image submitted by Morgann Book)
Her local TikTok fans will often place orders for pickup, asking Morgann to design something special for the top of their custom-made ice cream cakes.
Morgann is a self-taught decorator and used to feel super shy. She says TikTok and her followers have helped her become more confident. (Image submitted by Morgann Book, ancasterdq/TikTok)
With all the sweet positives that come with her account, Morgann doesn’t shy away from talking about hate or trolls online.
TOP IMAGE CREDIT: Submitted by Morgann Book, design, Allison Cake/CBC