RECAP — Drake drops Toosie Slide, starts a TikTok dance and shows his son
Drake’s form of promotion often includes memes, says expert
With most of us inside and tuned into our phones and social media, it’s hard to miss the latest buzz about Drake.
From "leaked" tracks revealed to his son, Adonis, no longer being concealed, Drake has had a busy week.
Sure, #quarantinelife might have all of us In Our Feelings indoors, but it looks like new music and a heartwarming Instagram post from Drizzy himself might be the distraction we all need.
Watch the latest episode of RECAP to hear host Myah Elliott as she weighs in on Drake’s son, Adonis, and how his latest track, Toosie Slide, might go viral on TikTok.
You can find the episode on the CBC Kids News YouTube channel and be sure to SUBSCRIBE!
Drake takes no breaks from creating buzz
Drake’s new track, Toose Slide, was released on Thursday.
But wait, you heard it before that?
That’s because it was leaked and already inspired a new TikTok dance.
Maybe we shouldn’t be surprised.
Drake is no stranger to viral songs and videos, featuring everything from his unorthodox court-side behaviour to his dance moves.
Remember Hotline Bling, anyone? The 2015 music video that features Drake dancing in a turtleneck has been viewed more than 1.6 billion times. (Drake/YouTube)
After the leak, the song was sampled by Atlanta dancer Toosie, who was seen grooving to the track with his pals days before the official release.
Dancer Toosie, far right, is seen here moving to Drake’s new song. According to RECAP host Myah Elliot, the dance is a lot harder than it looks and she had to ‘take her shoes off’ to nail it. (TheRealYvngQuan/Twitter)
Currently, Drake’s 2018 song Nonstop is already at the centre of one TikTok trend, the ‘Flip the Switch' challenge, where you trade places (and clothes) with a buddy at the flip of a switch.
Some think the Toosie Slide might be the next dance to go viral on TikTok.
What do you mean the song ‘leaked?’
Jesse Kinos-Goodin, a producer with CBC Music and Q, helped bring the eight-part series Decade of Drake to life and can’t say for certain if Drake intentionally leaked the song.
But he has his suspicions.
The timing is just too perfect, Kinos-Goodin said.
Drake’s "Flip the Switch" challenge is already blowing up with no promotion, and now here comes the "leak" of a “perfect TikTok song with dance instructions,” said Kinos-Goodin.
Jesse Kinos-Goodin spent six months researching everything there is to know about Drake and what makes him so ‘brilliant’ when it comes to capitalizing on social media trends. (jessek_g/Instagram)
According to Kinos-Goodin, the song Toosie Slide is “custom-built for people right now sitting in isolation ready to learn a new TikTok dance.”
It even comes with instructions on how to master it.
It go right foot up, left foot, slide
Left foot up, right foot, slide - Drake, Toosie Slide
Beyond that, it seemed impossible to Kinos-Goodin that Drake’s tight, controlled media team would let anything leak.
What makes Drake’s promo approach different?
Leak or no leak, Drake’s social media presence and clout stands out from most.
Drake officially dropped Toosie Slide and a new music video on April 2, which features shots of empty Toronto streets, as can you see here:
And you see the rapper dancing alone in his home:
Here on RECAP we’ve discussed Justin Bieber’s promo for Changes and how one expert called his strategy to utilize TikTok “desperate.”
So what makes Drake’s appeal to TikTokers that much cooler?
Well, Kinos-Goodin said Drake has gotten past “the cringe factor” and it feels like Drake is “in on the joke,” laughing with us at his antics.
Drake even goes so far as to post memes on social media making him more likeable, said Kinos-Goodin.
Drake is a dad, too
In the same week that Toosie Slide was released, Drake took to social media to share photos of his two-year-old son, Adonis, for the first time.
Turns out, he’s feeling the effects of physical distancing like the rest of us.
In the post, Drake said, “I love and miss my beautiful family and friends and I can’t wait for the joyful day when we are all able to reunite.”
CBC Kids News reached out to Drake, OVO and Toosie for comment. We did not hear back.
But, we did manage to get RECAP host Myah Elliot and her sisters to try out the Toosie Slide.
Check out their moves here: