Controversial Nike campaign
Ads feature former NFL player who protested during anthem
#NikeBoycott was one of Twitter’s top trending topics on Tuesday morning.
That’s because some people are unhappy with Nike’s decision to choose Colin Kaepernick as the face of a new campaign.
Kaepernick is the former NFL quarterback who was the first player to protest police violence against black people in the United States by kneeling on the football field during the national anthem.
Many other players have since followed in his footsteps.
Kaepernick said his career took a hit after his protest, because no team agreed to sign him after that.
Kaepernick was playing quarterback for the San Francisco 49ers when he knelt during the anthem on Oct. 23, 2016. (Ezra Shaw/Getty Images)
Some — including U.S. President Donald Trump — have said kneeling during the anthem is disrespectful.
Some football fans say it’s inappropriate for players to kneel while the national anthem plays. (Rob Carr/Getty Images)
On Tuesday, some people were even burning Nike shoes and cutting the swoosh off their clothes to protest the corporation’s decision to support Kaepernick.
Others say Kaepernick did what he had to do to make a point.
Protestors march in support of Kaepernick on Sept. 10, 2017. (Jose Juarez/Associated Press)
Kaepernick has not played football for the past two seasons.
Still, Nike has agreed to feature him in online ads, tv commercials, and billboards for the next 10 years.
“We believe Colin is one of the most inspirational athletes of this generation.” -Nike’s Gino Fisanotti
The NFL hasn’t said yet whether players will be punished this season if they choose to protest during the national anthem.