Controversial Nike campaign

CBC Kids News
Story by CBC Kids News • 2018-09-04 09:54

Ads feature former NFL player who protested during anthem

#NikeBoycott was one of Twitter’s top trending topics on Tuesday morning.

That’s because some people are unhappy with Nike’s decision to choose Colin Kaepernick as the face of a new campaign.

Tweet @Kaepernick7 says: Believe in something, even if it means sacrificing everything. #JustDoIt

Kaepernick is the former NFL quarterback who was the first player to protest police violence against black people in the United States by kneeling on the football field during the national anthem.

Many other players have since followed in his footsteps.

Kaepernick said his career took a hit after his protest, because no team agreed to sign him after that.

Kaepernick in red jersey kneeling on field surrounded by players.

Kaepernick was playing quarterback for the San Francisco 49ers when he knelt during the anthem on Oct. 23, 2016. (Ezra Shaw/Getty Images)

Some — including U.S. President Donald Trump — have said kneeling during the anthem is disrespectful.

Fans sit in stands with sign that says Kaepernick, we won't stand for you sitting down.

Some football fans say it’s inappropriate for players to kneel while the national anthem plays. (Rob Carr/Getty Images)

On Tuesday, some people were even burning Nike shoes and cutting the swoosh off their clothes to protest the corporation’s decision to support Kaepernick.

Tweet @johnrich says Our soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike. Multiply that by millions.

Others say Kaepernick did what he had to do to make a point.

A parade of men march with a sign that says Kaep took a knee for us, now we need to take a stand for him!

Protestors march in support of Kaepernick on Sept. 10, 2017. (Jose Juarez/Associated Press)

Kaepernick has not played football for the past two seasons.

Still, Nike has agreed to feature him in online ads, tv commercials, and billboards for the next 10 years.

“We believe Colin is one of the most inspirational athletes of this generation.” -Nike’s Gino Fisanotti

Tweet from @tariqnasheed says Nike is definitely on the right side of history by having Colin Kaepernick in their new campaign. Nike has made billions of dollars off the image of black athletes, and it's only right for them to show support for black athletes who stand up for justice.

The NFL hasn’t said yet whether players will be punished this season if they choose to protest during the national anthem.

Get your class on the same page, add this to
Google Classroom

About the Contributor

CBC Kids News
CBC Kids News
Real kids. Real news.
CBC Kids News is news for kids like you! Every day we cover stories you care about. Do you like what you see? Have suggestions on what we can do better? Have story ideas for us? Email us at

Was this story worth reading?