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WEAR IT FORWARD
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Jasmine Begin

A clothing entrepreneur from Vancouver, BC seeks additional funding to continue donating $5 from each purchase to children's hospitals, prompted by her firsthand experience as a child.

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Goodspark's Contribution

Wear it Forward Founder Jasmine Bégin created the NOT SO UGLY Christmas sweater line with a pledge to donate 10% of profits to Ottawa's Children's Hospital. This was to "pay it forward" for the care she received after she suffered major burns to her hands and legs as a child. Desjardins' GoodSpark program contributed $20,000 to raise the profile of Wear it Forward and support Bégin's commitment to the community.