The Dragon’s Den Effect: Episode 1

Appearing in The Den has a tendency to change lives - increased sales, new distributors, and emails from across the country... it's incredible. We like to call it "The Dragons' Den Effect." Each week, Dragons' Den producers will follow the successes and track the big news, and give you the inside scoop on what happened to these entrepreneurs after their big debut.

The Den staff, sponsors and the Dragons gathered at a Boston Pizza downtown Toronto to celebrate the Dragons' Den premiere, and our return to your living rooms. But what does that kind of national exposure mean for the entrepreneurs who braved The Den?? Here's a digest of the action in 48 hours after the show:

  • #cbcdragonsden "trended" on Twitter all the way across Canada, very cool, and a first for the show!
  • Diana Olsen of Balzac's Coffee was so nervous she didn't have a party - she watched the show with her 5-year-old daughter and boyfriend. She got so many emails and hits to her website that her server crashed! In the 24 hours after watching her pitch, Diana says strangers from across Canada were calling and writing to ask when Balzac's would be opening a location near them
  • Paul Baker & Marilyn Berrys from Event Water Solutions had a viewing party for 50 family and friends at their house...... the phone started ringing from fans on the East Coast before they even saw their pitch air. Marilyn says the calls and emails haven't stopped: "They're mostly from people who want to buy a franchise, or from potential customers - people who need our Water Solutions at their events." And what about Paul? He hasn't had time to celebrate as he flew away Thursday morning to Austin TX for the City Limits Festival.
  • Dan Plante, inventor of the Chawel, had his truck "Chawel'd" JUST in time for the show, and he said the highlight of his fan mail was not one, but two inquiries for international distribution: one in the UK, and one in Australia! And he's very excited to report his twitter following grew by 100 followers.
  • Becky Thomas (Herbal First Aid Kit) was so nervous about her pitch she had to take a personal day on Wednesday before the show: "I spent the day with the plants on the day of the show; I needed to get back to green. I didn't sleep a wink before the show," she reported from Sudbury. Becky was on the front page of the Sudbury Star, and she's starting to get recognized around town... even the staff at the Tim Horton's Drive Thru said they saw her pitch! She got calls from Michigan from future customers, and a Toronto immunologist has already expressed interest in carrying her kits!
Are you a Dragons' Den Alumni with news to report? Let us know! dragons@cbc.ca